Sunday, October 1, 2023

The iconic ‘Pepsi’ ad featuring Messi, Ronaldinho and Pogba has something special – Fabrizo Romano is also there

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Pepsi dropped a new ad on Thursday (13 October) featuring greats of football like Lionel Messi, Paul Pogba, and Ronaldinho under their new international brand campaign, Thirsty For More.

In ‘Nutmeg Royale’ everything and everyone is a target. A trick reserved for the risk-takers who are thirsty for the rush of the game, the nutmeg requires confidence, skill and impeccable timing. Outw . . .

The ad begins with seven-time Ballon D’Or winner Leo Messi getting distracted by a fan offering him a Pepsi which results in him getting ‘megged’. The distraction acts as the catalyst for the nutmeg royale battle which ensues, and the unexpected football fun kick-started by the global football stars grabs the attention of everyone from local passersby to news channels around the world.

Social media can then be seen going haywire with reputable football journalist and influencer Fabrizio Romano telling the world about the fast footwork on his platforms. Enter Paul Pogba and Ronaldinh . . .

“Pepsi brand has always connected with fans through our shared passions, like music and football, both of which allow us to celebrate and have fun with our consumers across the Middle East. We’re exci . . .

The ad is directed by Barcelona’s multi-award-winning filmmaker Ernest Desumbila. Fans may also recognize the jersey worn by players, which pays homage to the iconic 2002 Pepsi football jersey. 

“It’s great to be back working with Pepsi and creating entertaining football moments for fans. I had a lot of fun shooting this campaign – it’s highly-energetic and allowed me to showcase one of my fa . . .

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