Arsenal have signed a new deal with Adidas taking their kit partnership all the way to 2030, the club have announced.
Arsenal confirmed on Friday morning that they’d extended their deal with Adidas to 2030. The club’s previous deal was worth £300m and lasted until 2024, working out at £60m per year.
This new deal is therefore a six-year extension on top of that, though we don’t know the financial details just yet.
“We’re delighted to agree a new partnership with Adidas until 2030,” Arsenal chief commercial officer Juliet Slot said.
“The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.
“Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike.
“We’re proud of the progress we’ve made together and we’re excited to take our partnership forward.”
Reports from earlier this year had suggested that Adidas were keen to tie Arsenal down to a new deal, and they’ve moved quickly to ensure no other supplier had the chance to tempt the Gunners away at the end of their old contract.
Arsenal fans will likely be pleased by the news, as the club’s kits in recent seasons have been very popular with the supporters.
That works out well for everyone, with the fans proud to wear their team’s shirt and Adidas presumably making a lot of money from sales, which will have helped Arsenal to get a good deal with their kit supplier financially.
The other beneficial factor for Arsenal will be the fact the team are performing well on the pitch at the moment. It’s always easier to do commercial deals while the team is top of the league than when they’re fighting relegation.